I love the sight of a uniform. I don’t even have to have a complicated scenario of role-playing involved for one to turn me on. When I’ve seen a hot cop or even just a uniformed store security guard, I’ve contemplated committing crime. Luckily, I’ve always realized that it probably wouldn’t be as fun as just using handcuffs in bed occasionally.

Meanwhile, there’s just something magnificent when it comes to marketing in America, the land of the free, where profits outweigh propriety. Sometimes, political correctness might threaten to squash the entrepreneurial spirit behind the old motto, sex sells, but there’s still always a shining example or two of sexy capitalism in action even it has its critics.

Take for example a story by Nicole Beyer (10/2706) in the East Valley - Scottsdale Tribune of Arizona. A restaurant in nearby Tempe called the Heart Attack Grill has waitresses dress in nurse’s uniforms, with shortened skirts and lots of cleavage. The Center for Nursing Advocacy claims the eatery promotes sexually objectifying real-life nurses.

Servers not only deliver food but also interact with customers, sometimes role-playing or wheeling overeaters out to cars after massive meals. Caterina Andorfer, an 18-year-old employee explains, “If they’re like, ‘Oh, I’m having a heart attack,’ then, I’m like, ‘Oh, I’m a nurse.’ ”

“No self-respecting man or woman would want to become a nurse in this environment where nurses are constantly depicted as these bimbos,” claims Sandy Summers, executive director of the Center for Nursing Advocacy.

However, 21-year-old, Lindzy Talbot another of the Grill’s employees disagrees, “I’m a nursing student and I don’t care.”

Meanwhile, the restaurant’s owner, Jon Busso a.k.a. Doctor Jon, has received over 500 emailed complaints on topics ranging from serving staff’s attire, to their suggestive behavior towards diners. He responds by giving any real nurses that come to eat free French fries and says, “I feel sad in my heart for those that can’t laugh and have a good time with us because we do every day.”

It seems no attack of conscious will be as forthcoming as the free fries, but if I ever visit Tempe, I know where I’ll be eating.