
The search for the perfect balloon site is a difficult one for fetishists, mainly because individuals have such a wide variety of expectations and turn-ons that it seems next to impossible for one single site to cater to everyone's fantasy. However, the Wide World Of Loon does make a good attempt.

WideWorldOfLoon has an amateur design inside and out. This simplicity made more room to focus purely on the fetish delights. Still, as the site grows I could benefit from more search options so that members could browse more smoothly.
At the moment it's easy enough to find the most recent content and I think many fetishists will appreciate that the episodes are also divided into popping, non-popping and X-loon categories.
As I search the site I realize that this must be a newly launched one. There are only 12 balloon movies to date. It's anyone's guess as to how frequently new content is added, but the most recent date leads me to believe that weekly updates are most probable.
There are no photosets, but rather the site caters to those who prefer action. This isn't that surprising since inflation and popping do seem more exciting when you can watch chicks actively performing the actions. Each episode comes with a good-sized thumbnail and description. However, there isn't much information about the models or even about the fetish or the 'virtuous pornographer' who is so often talked about on the site. In this way, the site lacks intimacy. The content is presented in a no fuss, straight-forward and plain fashion.
Balloons are often solid colors, yet there are some that are marbled with colors and others that have unusual shapes like a star. The site doesn't give much information as to what type of balloons, but I'm sure any discerning fetishist would be able to tell if a balloon is latex, mylar or vinyl at a glance.
The popping movies build suspense as the chicks inflate their balloons. You just never know when they will pop or what the chicks will use to pop them! The non-popping films are filled with babes blowing up their buddies and stroking, squeezing, caressing and squeaking them until their heart is content and you are worked up. The X-movies include some cock and balloon play. Windows Media and QuickTime videos can last between eight and 20-minutes and are brimming with sensuality, eroticism and excitement.
While the Windows Media videos aren't as high-quality as I had initially expected, the QuickTime flicks are great-looking, but take forever to download.

Wide World Of Loon is off to a half-decent start. There are many things I liked about this site, particularly the models and the categories. However, if the site wants to be competitive it will need to think about more navigation features and more videos. The films have a lot of character, but the site itself lacks warmth.